business networking success strategies – what do you say when you’re asked “what do you do?” - the best gas bbq grills
I often guide clients to create compelling Web introductions.
The debate is usually, "which is better: focus on pain or loss (
As one of my clients said "back up the hearse ")
Or you should focus on the wishes or gains of potential customers, rather than "which is the most effective", let's explore this further.
On the one hand. . . Imagine a neighbor waking you up at 3: 00 in the morning. M.
Knock your door and tell you that Lorna is giving away a gas barbecue to the top 25 people who open a credit card account in a new place near you.
You might think the neighbors are crazy.
On the other hand, imagine the same neighbor waking you up at 3: 00 in the morning. M.
Knock your door and tell you that you are driving the garage door and several teenagers are pushing your gas BBQ out of the garage.
You may thank them and call 911 to get to the garage. Same BBQ;
Different feelings of loss are very different from the attractiveness of potential gains.
This is how your prospects feel.
Psychologists tell us that fear of loss can inspire action. to-
3 times more effective than hope.
However, at a price that is too transparent, the loss may appear rather blunt, threatening and excessive (
Can you hear the hearse? .
Or, if you exaggerate the gains too much, you feel untrustworthy or untrustworthy.
Do balancey think there is any choice?
Here are a few examples to consider: "I am (target market)
Who is ready to do (
Some high probability pain points for the target market)
Goals or wishes). ”“I help (target market)
People who want (Goals/wishes)without (
Target market pain points)as a downside. ”“We help (target market)
Repair, treat, reduce, avoid, remove, stop, etc. their (high-
Probability pain points of target market)and get (
Whatever it is). ”“We help (target market)improve (
Measurable elements)by (
Percentage, Dollar, etc. )within (
Some specific time frame). ”“We help (target)
Who is not actually there (
Pain in some markets)
But who just needs (type of help)to achieve (Some wishes).
"Here are some complete examples of using the above formula:" I work with the first home buyers who are tired of paying high rents, and they realize their dream of owning a house and starting to build equity for themselves.
"I help women with depressed hair thinning and they want to have a flattering hairstyle that is easy to manage without having to spend hours looking good.
"We help victims of car accidents eliminate back pain, restore mobility, and restore a positive lifestyle without pain.
"We help women investors increase their return on investment by 7% to 15% in 18 months.
"We help small business owners who don't actually have financial problems, but just need cash flow help to achieve the possible business growth they know.
"The trick here is to use the problem with the result or pain and desire without putting too much pressure on the pain just now.
Try to make one for yourself using the above example as a starting point.
Of course, testing is the real key.
After creating a new introduction, use it a lot.
I found that it usually takes only 5 to 6 times to get through the barrier and get into a more relaxed fluency.
Make sure to track your results
If you don't get the result you want, will you start the conversation from it? Improve and try again.
This is definitely worth it and ultimately ensures you get the best results in your online investment.
If you want to get in touch with potential customers better at a Web conference, please join Sue Clement for her upcoming free webinar on effective networks.