wood pellet grills are creating barbeque rock stars - grill gas
Spring has come, and for many of us, they have to endure the long, cold, miserable winter, and it's time to go out and enjoy the sun and dust on the gas grill --
Or throw it away. Let me explain.
A few years ago, I interviewed Noah Granville, founder of pit barrel cookware, whose simple and innovative attitude towards backyard barbecues helped ordinary joes become a pit master rock star.
At about the same time, I didn't realize that another way to grill in your backyard was also taking off: The Pellet Grill.
For uninitiated grills, the Pellet Grill is powered by electric power with a "winch" and heated the grill with seasoned wood pellets (
Pecans, apples, mesquette, etc. )
This is where magic happens.
A digital control panel monitors the heat and temperature of the food when kissing it with a subtle layer of smoke.
According to the increasing number of molds, in many ways, the Pellet Grill is like a huge convection oven, which offers superior taste and ease of use compared to the gas grill
Hard "pellet head.
"When the patent for the Pellet Grill gallows expired in 2007, many different brands and varieties suddenly appeared on site-but surprisingly, the Pellet grill still accounts for only about 5% of the overall US grill salesS.
According to the few leading manufacturers I 've interviewed, all of this will change because they say it's the fastest growing area in the barbecue industry right now.
Grilla Grills in Holland, Michigan is part of 40-year-old, family-
Mark Graham, vice president of sales and engineering at Grilla Grills, said the company has a metal stamping business, and its background provides a competitive advantage in the growing particle Grill Market.
"What we're trying to get our customers and prospects to understand is that we're not a random design team that has spread the idea overseas and don't know what we're doing, Graham said.
Grilla Grills used to rely on dealers and distributors to sell their growing products.
But once they open their email
The company took the people in the middle and was able to bring more value to their Grill.
"We have thickened all the steel and now we ship it directly to the consumer," Graham said . ".
"The downside to this is that there is no exposure to the retail environment.
But with social media and happy customers posting photos-this is the second best thing to really touch the grill.
The "my Grilla Grill smokers" group on Facebook has over 9,000 "super fans" who not only celebrate the joy of being a proud Grilla Grill owner, but also offer new
"Facebook group is a great tool for us to ask questions and we get instant feedback," Graham said . ".
"When we launched the new product they suggested, they became super fans.
"Pro Cart is a product like this recently launched by my Grilla Grill Smoker Facebook group, which is a full
Inch mag wheels, allowing users to drag Grilla Grill Silverbac more easily in competitions and elsewhere.
"We received a lot of information from Facebook group's" crazy "customers who said, 'Thank you so much Grilla Grills', you just ruined my dining out experience," Graham said. '
"This is the ultimate compliment.
People have a good time, stay at home with their family, make delicious food and save money.
As our pit master Shane Draper often says, "We're here to make you a star in the backyard, and a lot of people are aware of that . ".
Things started to take off.
"Climb the new heights of innovation with Green Mountain Grill (GMG)
The company immediately entered the wood pellet market and observed how to make better mousetraps.
The features of GMG's focus include creating two
The fan system helps to cool the device faster, use the variable speed of these fans, reduce the temperature to as low as 150 in a five-degree increment, as high as 500, and create a peak cap, create more space in the grill.
GMG also created a remote control for its grill to control and monitor the temperature of the food through a meat probe.
Low particle alerts also let users know when the particles will run out.
In 2014, GMG integrated wi-
Plug the fi chip into the grill board to expand the flexibility of the remote control.
Jason Baker says the GMG iOS and Android apps allow users to raise and lower temperatures and set parameters, especially if they are intimidated by pig shoulders or cattle bris, the business of GMG is developing, he said Wi-Fi to market.
Thankfully, Baker says GMG has hired the right people for app support.
"Anytime, iOS or Android makes a change, we have to make a change as well," Baker said . ".
"Putting chips into the motherboard is an easy part, keeping up with the changes in technology, keeping up with the protocols that adapt to people, and the area needs to evolve constantly, and we recognize this very early on.
GMG's product line is cleverly named "the new field of barbecue ".
"Their small to larger grill called David Crockett, Daniel Boone and Jim Bowie, the company only works in physical stores except for the smaller UPS
"We believe this is a product that must be sold by traditional bricks and mortar," Baker said . ".
"We like the fact that anyone can walk into any of our retailers in the USS.
Get the information directly from them and be set up and delivered most of the time.
"Surprisingly, GMG's physical strategy excludes large box retailers from Home Depot, Costco and Lao.
"We 've seen how the grill in these places is stacked up and the rate of return is very high, because they're just another SKU, and it's often the case," says Baker: "No one around gives customers the information they need to successfully use the grill. ".
"We have found more success in traditional bricks and mortar and in people who are passionate about granular barbecues.
We're looking at 25-
With an annual growth rate of 30%, we don't think this will stop soon.
"In the past 30 years, Traeger has set off a craze, and Traeger has created an extremely loyal cult --
It has a 70% market share in the granular barbecue market.
Although the barbecue market is much more crowded than they were at the beginning, Traeger says it still wins with a simple recipe: taste, versatility, ease of useof-
Use, consistency, and community. “Wood-
Burning food tastes better than charcoal and propane, "said Jeremy Andros, CEO of Traeger grillers.
"In addition, the advantage of Traeger is that it is very easy to use and we are eliminating the threat factors that other grills often face.
All you have to do is turn on the switch and turn the dial to set the temperature.
It's as simple as using an oven.
"Traeger continues to push the boundaries of what the grill can do.
Last year, the company launched Timberline, a wifiire connected grill that users can freely control from anywhere, anytime, directly from anywhere in the Traeger app.
It is this investment in innovation and creativity that keeps the Traeger community recovering for a few seconds.
Andrus said: "Our team of chefs has created thousands of recipes for the community, from cow bris to chicken to dessert, showing what the grill can do to turn Traeger users into backyard
"Our products encourage people to get out of the house and cook for family and friends without having to look after the grill.
"Ready for particle growth and pit BossAccording, there must be more and more people looking for grills in the Foreman Grill, which can not only do the" old look ", but also do more.
"In addition to attracting customers with innovative new products, it is equally important to invest heavily in marketing these products.
"Our biggest investment area as a company is the marketing department," said Jeff Seisen, president of Pit Boss.
"We understand that consumers are more educated than ever before and we are looking to continue to support their desire for knowledge through new products and innovative products;
Inspire Imagination in new ways.
To this end, Pit Boss is investing heavily in digital media development, applications and content, according to Thiessen.
"We have introduced new recipes that will challenge the traditional way of grilling.
"Pit Boss has a place in several large retailers, including Costco, Walmart, Lois, Menas, Bath Pro, Sams Club, Cabelas, Dix sporting goods
Com, Amazon and select hardware and farm channels.
While Thiessen said major retailers saw the value and quality of the Pit Boss brand, distribution could be a challenge around the seasonality of the barbecue business.
"We work closely with key retail customers to plan ahead
Season demand, "says thyson.
"We are also working heavily on domestic stocks.
We are willing to be on the side and do back up inventory, which allows us to significantly grow the business, but like everything else in life, we are always learning.
Thyson said he sees pellet grills and smokers as the biggest growth area for his company, but he doesn't want to be limited to that area.
"We want to hear what our customers are asking for and respond to this need, whether it's in a Pellet Grill, a gas grill or a charcoal grill," Thiessen said . ".
We want to be a brand as a whole and people come back to it again and again.
"This season, Pit Boss will launch a new series of vertical granular smokers in three sizes and a series of gourmet spices, hamburger friction, beef jerky seasonings, sauces, high-end barbecue tools and the widest range of barbecue fuel pellets in the industry.
"Anything related to the barbecue experience, we want to solve it and do it with the greatest advantage," Thiessen said . ".
Throw shrimp @ tclark01 on Barbie with me.