Grill must start from products industry information | | oven furnace grilled fish, roast mutton stove, grill, pizza oven - The artisan oven

Brand positioning is not the same as product differentiation. Brand positioning and product differentiation both correlation, and there was a significant difference. The traditional product differentiation is under the condition of product supply exceeds demand, the producer of new things, the variation of existing products, in order to realize the product's difference with competitors, its differentiation mainly by physical factors such as the quality and performance of the product itself. The brand positioning is different. Korean barbecue grill must begin from products, mould enterprise unique value. Brand positioning is not only to achieve product differentiation, but also in order to achieve the brand differentiation. With the intensifying of market competition, Korean barbecue grill differentiation of each enterprise's products in the industry is increasingly difficult to form, how to make use of the physical factors that affect consumer choose and buy products and to bring the material and functional benefits to consumers, pay more attention to use of intangible factors such as product style, culture, personality and bring mental and emotional benefits to consumers, to create enterprise and brand image of the unique and valuable, in order to occupy the favorable mental stronghold, is a rational choice of enterprise competition. Next up: south Korean barbecue grill is popular in the previous: barbecue grill equipment skills