In the food and beverage pattern will be a crucial moment, 'sharp' as elements for successful restaurant industry information | | oven furnace grilled fish, roast mutton stove, grill,

Ups and downs, it is a microcosm of food companies over the last two years. The ebb and flow, just know, persistently, rational return to become the main melody, and for a barbecue this category, is the initial pattern, brand want to break, in addition to marketing and so on soft power, more need the aid of hardware. In the blasting red stage, the market do big plate by a great number of brands, but on the make, many brands and because of the brand, the reality of market growth is lower, is relentless. According to data released Meituan comments, barbecue shop for the first three cities in 2016, have presents the negative growth, increase in all 16 key cities, wuhan, Qingdao, guangzhou and other five cities only a positive growth, among them, the barbecue in guangzhou market volume, obviously does not accord with the food and beverage market, so the larger growth, other cities are all small growth. From street fly out in a restaurant, on the one hand, barbecue market is toward the brand, vogue, become a new type of fast fashion category, more and more regularized barbecue brand, is replacing the corner shop, usually a store area, volume, is worth a few street shops, consumer over a period of time to adapt, also tend to be more to the barbecue brand shop, so in the market, barbecue shop number present. Barbecue category of the brand, on the other hand, the war has begun a period of time, had been washed up swimming naked, then there is spent in the first round of reshuffle, still live good brand compete internal force, they how to make a big market, the division has been in the list of category reservation at the beginning of time? Wooden house special barbecue grill equipment cabin BBQ, long ago, string city & hellip; 。 。 In these brand barbecue map of a strong brand, some market focus on the south, the north market, some scene experience has become a classic, each brand has its advantages. Cabin BBQ, for one, make the night market, booth of the scene, it wants to build a relaxed scene for the customer. Barbecue is derived from the street on the street the bowlful besides meat was it should have some style. Although wooden barbecue conform to the trend of The Times, to barbecue standardization, the sidewalk snack booth to super high enough to enter, but from the decoration, ambience, barbecue were supposed to have atmosphere. Wooden decoration, not the rules of the chair, noisy environment, the waiter was Shouting loudly, to the customer to make you feel a night market, sidewalk snack booth. Rugged atmosphere, even if the customer in a suit, a tie can also be put under pocket, sat down together to drink, chat, chat, build a kind of very relaxed state. The cabin barbecue brand further accurate population, and popular, in such a scenario, drinks accounted for 25% of the cabin BBQ turnover. The problem, not a grade, brand promotion, also not smoke gas to build, but the combination of the two. To enhance brand image, let the street is not clean, smoky barbecue to get rid of the inherent impression, in addition to decorate more big brand specifications, grade, more can't let the stores filled with oil, oil and so on. But if use traditional charcoal BBQ, would you elaborate decoration for the night back to before liberation, and lampblack is bad control, because this would fire wait for a reason, limiting the store's location and subsequent development, three to temperature is not easy to control, need more attendants take care to all the customers, cost is greatly increased, turn over rate will be decreased. Next article: to do a good job, must first sharpen his on an article: the Internet become the powerful strength of the development of kitchen utensils and appliances and other products